Hasta La Creative!

Marco Cignini has joined Catch New York, a “growth agency” and self-described “think tank with a super-powered herd of nerds with a collection of hipster artistes, tech gurus, a barrage of bean-counters, and phone-attached-to-the-face client-huggers.”

Whew.

Co-founder/CCO Douglas Spitzer started Catch in 2010 after stints at Arnold, AKA, Nitro and BBDO (as a freelancer); last year Adweek noted that the shop “counts Michelle Obama among its clients,” though services rendered to the First Lady remain unclear.

Cignini will be the agency’s first ECD. Prior to the move (which happened last month), he was a creative director at KBS+; he founded that agency’s “Action Sports and Lifestyle Brand” division and oversaw some or all of the work done for Nike, MB, JBL, Under Armour, and Jay Z (because you asked, the agency helped him launch his first fragrance).

Before joining KBS in 2011, Cignini spent seven years at McCann, ascending to the role of EVP/GCD. He also specialized in sports/lifestyle clients during that period, working on ESPN, NFL, NHL, The Amry, Verizon, and various other accounts.

It’s not yet clear what Cignini’s role at Catch will encompass; the shop’s varied clients include AND1, AARP, Loews, HP, NBA, and United Healthcare.

More details to come (we assume) with the press release next week.