Casper’s IPO Leaves the DTC Industry With More Questions than Answers

Casper, the direct-to-consumer brand that wants to become more than just a mattress company, officially went public today. Debuting under the listing CSPR, Casper opened at $14.50, above its original share price, and its stock rose 20% after opening. The company’s shares were originally priced between $12 and $13 on Feb. 5 in a government…

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