Casa Facci: The Art of Goobye
Posted in: UncategorizedMedia, PR
Casa Facci (Fundación Amigos contra el Cáncer Infantil)
SITUATION tIn 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed.
INSIGHT We visited Casa Facci and spent a lot of time talking and sharing with sick children, their parents and care givers. We learned that children that were near death in some way knew their time was coming and expressed it in through symbols their drawings. They had no fear of death, instead they expressed peace and hope. The use their art, to say goodbye.
IDEA We decided to create awarness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned offduring the exhibit.
http://www.facci.org.do/index.html
Advertising Agency:Partners Ogilvy & Mather Dominicana, Santo Domingo, Dominican Republic
General Creative Director:Freddy Jana
Creative Director:Freddy Montero Galva, Che Muñoz
Art Director:Lia Sang
Account Director:Waleska Nadal
Cliente:Alexandra Matos
Additional Credits:David Prestol
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