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Casa de Niños Manuel Fernández Juncos

There is a high level of child abuse in Puerto Rico. We did a campaign to claim attention. Children with tattoos. You are not supposed to tattoo a child, as well as you are not supposed to abuse a child. And both are marks that stay forever.

This is our big secret
It’s YOUR FAULT
Don’t tell anybody
This is between you and me
THIS IS OUR GAME
I know you want this
You Asked for it
Shhhhh…. QUIET
Don’t move

Scarred for life. (Young Boys’ Shelter “Manuel Fernandez Juncos”)

damn the day you were born
get out of my way
little shit
animal
you stink
get out of here
good for nothing
you are a nobody
I hate you
you are disgusting
shut up
dumb ass
I hate you
loser
you’re a lost case
I can’t stand you

Scarred for life. (Young Boys’ Shelter “Manuel Fernandez Juncos”)

It stays forever.

Advertising Agency:Lopito Ileana & Howie, Guaynabo, Puerto Rico
Creative Director:Tere Davila
A Creative Director:Alejandro Aguilera
Art Director:Radomes Germán, Jorge Tous
Retoucher:Radomes Germán
Copywriter:Alejandro Aguilera
Photographer:Jochi Melero