Cartier: Enter the world of Ballon Bleu.

For Cartier’s statement watch, Ballon Bleu, Look embarked on a vivid 360 campaign deriving inspiration from the watch’s sculptural design and the purity of roundness found in nature, architecture, and ourselves. The result was a series of portraits with a new lens on life—and a modern look at a true classic.

Video of Cartier Ballon Bleu

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