May
24
Carnival Corp Consolidates Global Media Business With Omnicom's PHD
Posted in: Uncategorized
Carnival Corporation is consolidating its media agency business in North America and the U.K. with Omnicom’s PHD as the cruise line giant looks for better strategic alignment and media cost savings, the company said in a statement.
PHD, which has served as the incumbent agency for two of the company’s 10 brands, including Carnival Cruise Line and Cunard Line brands in the U.S., will now add digital and traditional planning and buying in the U.S. and U.K. for Carnival Cruise Lines, Fathom, Holland America Line, Princess Cruises, P&O Cruises U.K. and Seabourn.
Previously, Carnival had tapped different shops to handle individual brands, such as Publicis Groupe’s Optimedia for Princess Cruises.
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