Jan
16
Carmax Starts Media Agency Review
Posted in: UncategorizedCarmax, one of the largest used-car retailers in the U.S., has begun a media agency review, according to people familiar with the situation.
The Richmond, Va.-based company spent $62.2 million on domestic measured media in 2013.
The move comes months after the appointment of Cheil’s Mckinney as the company’s new creative agency and less than a year since Jim Lyski joined Carmax as CMO. Mr. Lyski was previously CMO of Scotts Miracle-Gro, which is another media agency account currently in review and under new marketing leadership.
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