Mar
30
Carlsberg: Probably the best beer FOR the world
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Carlsberg
Carlsberg Hof is currently undergoing its biggest change since the first brew in the 30’s. This spring, an organic version of the Swedes favourite beer will be launched. So, on the day of the global initiative Earth Hour, Carlsberg wanted to tease that there are more ways to do a good deed for the world than just turn off the lights for one hour. It’s to switch Hof and drink responsibly. The organic way.
Advertising Agency:M&C Saatchi, Stockholm, Sweden
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