Hasta La Creative!

Carlsberg Beer had a good run in the 1980s and it is just surprising to read that they will be making another line of brands for globalization. You have to wonder what happened to Carlsberg through the years although it is obvious that they took a conservative route by serving their local market.

Furthermore, you may want to wonder why they chose now to be the time to make a run at globalization. On the other hand, it can serve as an alternative towards leading beer brands since people are looking for alternative these days.

Carlsberg, the world’s fourth largest brewery with over 120 brands and a sales revenue of $10 billion, is eyeing 5 per cent share of the Indian beer market this year. The company, which is still in the first year of operations, has so far invested Rs 250 crore in India, and is planning to introduce its global brands over the next few years.

(Source) Business Standard

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.