Aug
29
Carlsberg Group Chooses Initiative as Global Media AOR
Posted in: Uncategorized
Carlsberg Group has chosen IPG Mediabrands media shop Initiative to handle its global media planning and buying following a competitive pitch.
This is Initiative’s first global media win since it overhauled the business over the last year.
The Danish brewery group cited Initiative’s “excellent planning and buying expertise, unique proprietary tools, digital capabilities, transparency and the quality of their teams.”
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