Carli Lloyd Inks Deal With Visa, Other Endorsements Loom
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The social media verdict is in: Carli Lloyd was the biggest sports star on the planet yesterday. But if the soccer star is going to cash in with brands she will have to move fast, according to sports marketing experts.
Ms. Lloyd, whose three goals led the U.S. women’s team to a World Cup victory on Sunday, was the “hottest athlete on earth” yesterday, drawing more social media love than Major League Baseball, LeBron James and Tiger Woods, according to digital marketing company Amobee Brand Intelligence. She was mentioned in 120,951 tweets in the six hours after the game first began at 7 p.m. ET. Overall, the game drew nearly 2.9 million tweets, according to Amobee.
The newfound attention will surely translate into endorsement deals, and some brands have already struck. Showing clairvoyance — or just really good luck — Visa signed Ms. Lloyd to an endorsement deal last week, before she made a major name for herself with Sunday’s hat trick. A Visa spokesman confirmed the deal, which was first reported yesterday by ESPN.
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