Feb
04
CareerBuilder Kills Off Sleepy Ideals with Reality’s Spider
Posted in: Uncategorized
We dug this Career Builder ad in which a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt — then gets eaten by a spider. Looks like CB’s learned how to make good use of irony for its new slogan: “Start building.” We thought it would be a lamer campaign than it’s turning out to be.
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