Hasta La Creative!

Outdoor, Online
CARA Welfare

With greater awareness for animal rights, animal rescues have increased through the years. Stray cats and dogs are rescued everyday by adoption centers in the Philippines. Unfortunately, as more strays are rescued, adoption centers run out of room to accommodate more. Without any room, no additional rescues can be done. A campaign was done that aimed to encourage people to adopt strays from adoption centers instead of buying pets from pet shops. As a result, they help free up room at adoption centers allowing more rescues. By showing one’s reflection on the animal’s eyes, we created an engaging medium that tells the viewer that he can be a possible home to strays. Seeing oneself in the animal’s eyes inspires a sense of responsibility and urgency to adopt a stray instead of buying a pet from a pet shop. It turns what could’ve been just an ordinary source of information into a shareable experience. Interactive microsite: http://adoptapet.caraphil.org/

Advertising Agency:DDB, Philippines
Deputy Executive Creative Director:Jimmo Garcia
Creative Director:Bobby Vito
Art Director:Ow Fajardo, Clawe Arcangel
Copywriter:Ogy Yap
Accounts:Danni Tsai
Photographer:Karel Sevilla, Clawe Arcangel
Final Artist:Ow Fajardo, Clawe Arcangel
Print Producer:Ayie Tama, Sharki Librada
Digital Service Head:Ian Ong
Digital Producer:Tina Gerolaga
Creative Developer:Nif Ruedas, Kc Barrios