Hasta La Creative!

One company will soon own nearly all of the video screens you see every day in many office elevators and lobbies.

Captivate Network, which already owns the bulk of those business screens in elevators, is buying the company that owns most of the screens in lobbies, Office Media Network, operator of The Wall Street Journal Office Network, in a cash and stock deal, the companies said Tuesday. They declined to disclose terms of the deal.

The Wall Street Journal Office Network, the result of a licensing deal between Office Media Network and Journal parent Dow Jones, debuted in building lobbies in 2006 and expanded to elevators a year later. But it always trailed Captivate in terms of the number of people it could reach.

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