Captain Morgan Wants to Lower Presidential Age Requirement
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It’s no secret that marketers are obsessed with millennials. Now a booze brand wants to clear the way for someone in the generation to be president.
Diageo-owned Captain Morgan today began a campaign aimed at changing the Constitution to allow for people under age 35 to serve as commander-in-chief. The effort will get significant paid support, including a print ad running in Tuesday’s New York Times. The ad urges people to visit a website where they can sign a petition to support the changing Article II Section I of the U.S. Constitution, which sets the presidential age threshold at 35.
Captain Morgan will also run a video ad (at top) that will get paid digital support. It stars several high-achieving under-35-year-olds, including Ben Lerer, CEO of Thrillist; Tiffany Pham, CEO of Mogul, a digital hub for women; Mickey Meyer, who co-founded the online comedy network Jash; Elliot Sanchez, founder of mSchool, an education technology company; and Dan Friedman, founder of Thinkful, an online school for software engineering.
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