Capri Sun Taps Kids and John Legend for No-Added-Sugar Line
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And in Legend’s latest role, the singer/songwriter plays a guy bugging a mom trying to enjoy her yoga class. His comments become increasingly odd as he is fed lines from her kids behind the scenes. Yet the mom holds her cool — and her poses. Only in the end is it clear that Legend is there to promote Capri Sun.
Sugar-sweetened drinks are leading sources of added sugars in Americans’ diets, according to the U.S. Centers for Disease Control and Prevention, which says 63% of kids drank such beverages on a given day from 2011 through 2014.
Still, Capri Sun isn’t eliminating adding sugar from every line, saying it doesn’t want to cut out consumers who want those drinks in general or for certain occasions. There are now seven different Capri Sun drinks. Why so many? Capri Sun hopes to target a mix of parents, from those who want 100% juice for younger kids to others who only want to serve organic products. The main sugar-sweetened Capri Sun juice drink is still the brand’s top seller.
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