Capitol Music Unit Holds First New York Upfront
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The record label that’s home to Katy Perry, Jennifer Lopez and Beck has launched a new operation that shows a deeper commitment to partnering with brands and agencies.
Seventeenfifty, the newly formed brand partnership division of Capitol Music Group, held its first New York upfronts last week at City Winery, treating an audience of about 200 to performances by the pop R&B star Ne-Yo and three up-and-comers: a plaintive Christian rapper called NF; a photogenic sibling duo called Broods; and a young jazz talent called Kandace Springs. Earlier this year, the group held upfronts in Los Angeles with a different group of artists.
Attendees also received books featuring descriptions of CMG’s entire artist roster, including each artist’s social media reach, plus factoids including their favorite charities, hobbies and foods.
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