Hasta La Creative!

We’re all aware that certain campaigns exist to move product and, more prominently, to earn attention for the responsible agencies during awards season.

A recent debate over a Cannes winner produced by DDB seems to further prove the point: as Australian media pub mUmBRELLA noted, the McDonald’s print campaign that went on to win a bronze Press Lion appeared on April 30–the very last day for consideration–in a local paper with a circulation of about 20,000.

DDB insisted that the spots, all of which appeared in the same issue of the paper, were part of the pitch that produced the TV ad after the jump.

The pub’s editors, however, didn’t seem so sure.

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