Cannes Lions Recap: See All the 2014 Grand Prix Winners
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The big winners, in a nutshell: Ad Age runs down all the Grand Prix honorees from the 2014 Cannes Lions International Festival of Creativity.
Terre des Hommes “Sweetie”: Grand Prix for Good
Created out of Dutch agency Lemz, this innovative online campaign used an extremely lifelike digital avatar of a young Filipino girl to lure and identify patrons of online child porn for charity organization Terre des Hommes. The campaign earned numerous Golds throughout the festival but was ineligible for the top prize in the general categories, which require that Grand Prix be awarded to paid clients. It wasn’t surprising, then, that it picked up the Grand Prix for Good on the festival’s final night, for which pro-bono and charity campaigns are eligible.
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