Hasta La Creative!

The Cannes Lions International Festival of Creativity brought in a whopping $26.2 million in entry fees this year, according to an Ad Age calculation based on the number of entries in various categories and base entry fees for those categories, but excluding late-entry fees.

That’s up from $24 million in entry fees last year, according to Ad Age’s calculation at the time.

Cannes Lions entries reached a record high this year, thanks in part to (yet another) new category, Product Design, which is meant to recognize the applied use of physical products to help a brand communicate its ethos, as well as the product’s ability to improve lives. The annual festival saw 37,427 entries from 97 countries this year, a 4.4% increase from 2013.

Continue reading at AdAge.com