Hasta La Creative!

Media, Outdoor
C&C

2018 was the year of the most controversial election in Brazil. And to step into the conversation, we brought the subject of something common to every candidate: the promises over constructions which will never be finished. We mapped in the state of São Paulo several works halted for more than 10 years and placed outdoors in front of them, in order to show that with C&C there’s no halted construction. And also, remembered the electors about politicians that never fulfill their promises.

Advertising Agency:Publicis, São Paulo, Brasil
Creative Director:Elisa Gorgatti
Art Director:Saymon Souza Medeiros, João Noronha
Copywriter:Saymon Souza Medeiros, Elisa Gorgatti, Lucas Dias
Photographer:Tomás Nassif Cytrynowicz, Thiago Pompeia
Additional Credits:Liliany Samarão, Bruna Pavanni Machado, Rafaela Braga, Vitoria Favaron