Jun
17
Canal+: The Bear
Posted in: Uncategorized
See the work at https://danslapeaudelours.canalplus.fr/en/
To take viewers further into the world of movies, we developed an interactive online experience allowing them to step into the shoes of the famous Canal+ bear, Paul Bearman and take over their own set.
Advertising Agency: BETC, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Copywriter: Guillaume Rebbot
Traffic: Coralie Chasset
Digital Producer: Sandy Semelin
Production house: Iconoclast Interactive / Anonymous
Sound Production: Gum
Director: Adrien Armanet
Published: May 2014
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