Dec
13
Canadian Women's Foundation: Signal For Help Responders
Posted in: Uncategorized
As a follow up to the award-winning Signal For Help campaign, the Canadian Women’s Foundation has once again partnered with Toronto-based creative agency Juniper ParkTBWA for another PSA, this time focusing on the responders.
The campaign invites responders to text 540 540, creatively using the numbers based on the viral hand signal. In the video, responders are pledging their intention to become better responders to the Signal For Help, while video projections symbolize the domestic violence they may have been a witness to. It then unveils the number to text to learn how to best respond.
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