Hasta La Creative!

Canadians will be able to watch U.S. Super Bowl ads after the country’s telecommunications regulator ended a practice of letting broadcasters substitute their own ads during the football game.

“Canadians have told us loud and clear: advertising is part of the spectacle associated with this event,” Jean-Pierre Blais, chairman of the Canadian Radio-television and Telecommunications Commission, said in a speech today in London, Ontario.

Ads broadcast in the U.S. during previous Super Bowl games weren’t available to viewers in Canada because broadcasters had permission under a program called “simultaneous substitution” to run their own content in foreign feeds such as the Super Bowl or the Oscars.

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