Nov 15

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Posted in: Uncategorized

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation experts. While the explosion of inventory that is available to be purchased programmatically has been…

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