Can Carl’s Jr’s Grilled Cheese Soothe Morning After Woes?
Posted in: UncategorizedThat is, in a sense, the question that the fast-food chain hopes to answer with its new Grilled Cheese Breakfast Sandwich, a $3 bite that launched today with the aid of this spot, dubbed “House Party.” (Sadly, neither Kid nor Play were involved.)
While somewhat reminiscent of last year’s “Smart Money” McDonald’s ad, what with seemingly hungover house guests being brought back to life by the aromas of a breakfast burger, 72andSunny’s latest (non-Super Bowl) effort does reemphasize the message behind this fast-feeder’s calorie-heavy cure-all.
“Mornings can be full of rude awakenings so we wanted to offer a new menu item that made the daybreak a little easier on people,” says Carl’s Jr. and Hardees CMO Brad Haley in a statement. “Grilled cheese sandwiches have always been one of America’s favorite comfort foods, and now, with the addition of eggs and the choice of your favorite breakfast meat – sausage, bacon or ham – all served on grilled sourdough bread, it’s the perfect way to jump-start any type of morning you’re having.”
The “House Party” spot, directed by Oscar winner Joachim Back, may not blaze any news trails as it sticks to 72andSunny and Carl’s Jr./Hardees sexy model-centric formula (this time with Olivia Frischer), but its timing and tone couldn’t be more appropriate as Super Bowl Sunday looms.
And yes, parent company CKE has you covered there as well.
AGENCY: 72andSunny
Glenn Cole Chief Creative Officer/Partner
Matt Jarvis Chief Strategic Officer/Partner
Justin Hooper Group Creative Director
Mick DiMaria Group Creative Director
Anthony Alvarez Lead Designer
Teddy Miller Writer
Sam Baerwald Director of Film Production
Molly McFarland Film Executive Producer
Brooke Horne Senior Film Producer
Taylor Stockwell Film Production Coordinator
Matt Johnson Group Strategy Director
Josh Hughes Strategist
Michelle McKinney Director of Business Affairs
Audra Brown Senior Business Affairs Manager
Maggie Pijanowski Business Affairs Manager
Calli Howard Business Affairs Coordinator
Judson Whigham Group Brand Director
Alexis Coller Brand Director
Michal David Brand Manager
Ali Arnold Brand Coordinator
Jeff Sweat Director of Communications
Ginny Adams Communications Manager
Production Company: Anonymous Content
Director: Joachim Back
Senior Executive Producer: Eric Stern
Producer: Brian Quinlan
Editorial: Arcade Edit
Editor: Will Hasell
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Lizzie Shook-Winkler
Assistant: Dean Miyahira
POST FX: Brickyard
VFX Artist: George Fitz
Producer: Diana Young
Telecine: CO3
Colorist: Mike Pethel
Senior Producer: Matt Moran
Sound Design/Mix: ON Music & Sound
Mixer: Chris Winston
Music: Walker
Arranger: Judson Crane
Executive Producer: Genevieve Vincent
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