Jul
22
Can Brands Recycle Their Web Ads for Instagram Video?
Posted in: Uncategorized
Instagram video has only been live for a month, but brands are finding ways to use it to distribute existing 15-second ads.
Carnival Cruises is among the latest to tap into fast-growing Instagram video, posting nine clips featuring archetypal sun-filled holiday scenes of passengers tanning and a smiling bartender mixing fruity drinks. And then sometime last week, all of them disappeared.
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