Jun
30
Can Advertising Get Back to Its Roots?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: We have argued time and again that advertising doesn’t create a particular version of society, but it reflects the cultural norms and values that society clings on to. The Cannes Festival is supposed to be the place where the best advertising gets rewarded. The winning ads are supposed to be benchmarks; ad professionals and brands can look at and clearly see which values and norms are being reflected.
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