Apr
17
Can Advertisers Really Tell Their Agencies How to Make Money?
Posted in: Uncategorized
Let bygones be bygones seemed to be the theme of this year’s 4A’s conference in Los Angeles.
Both agencies and clients signaled that their appetite for confronting one another was much diminished, and execs were also relativity subdued when it came to blaming the big digital players for their transgressions.
In fact, much of the conference could be viewed through the prism of digital advertising brought to you
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