Can a Nun, Santa or a Stoner Get Americans to Eat More Eggs?


The effort begins Monday with teasers asking “How do you like your eggs?” On Friday, the Egg Board’s campaign is set to continue with characters and their answers in online videos, including Santa Claus and another video with a nutcracker (he likes his eggs cracked) for the holiday season.

The push includes 6-second and 15-second digital ads, and efforts such as promoted Pinterest pins and ad-wrapped delivery trucks.

Continue reading at AdAge.com

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