Campbell Taps Former Walmart Marketer For Top Digital Role
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Campbell Soup Co. has hired a former Walmart and Microsoft marketer as global director for social media and digital marketing. Umang Shah, who was Walmart’s director for social media strategy for the past two years, will start at Campbell on April 28.
His duties will include leading mobile and emerging media activation in paid, owned and earned media channels, according to Campbell. Mr. Shah will report to VP-Integrated Marketing Yin Rani, a former agency executive who was hired by the soup giant in late 2013.
Mr. Shah will “partner with the brand-marketing teams and other functions to ensure that we are creating, curating and participating in the right kinds of content that will engage and delight consumers who are living increasingly digitally-enabled and mobile-first lives,” Ms. Rani said in a statement.
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