Camel Cigarettes Return to Magazine Advertising After Five Years
Posted in: UncategorizedR.J. Reynolds Tobacco is advertising Camel cigarettes in magazines again after a five-year hiatus, drawing the attention of five health groups that claim the ads target teenagers. Ads for Camel Crush cigarettes, which contain a breakable menthol capsule in the filter, have appeared in at least 24 magazines published by Time Inc., Conde Nast and Wenner Media this spring, according to the health organizations.
A spokesman for R.J. Reynolds, the nation's second-largest tobacco company, confirmed the return to print advertising, but would not elaborate on the company's strategy.
"We advertise in a broad range of titles to communicate to a broad range of adult tobacco consumers," said David Howard, senior communications director for parent company Reynolds American. "When dealing with brand marketing, you're always looking to evolve."
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