Mar
10
Cadbury: High & Low
Posted in: Uncategorized
Easter has increasingly become over-commercialised and no longer a heartfelt time, with the priority placed on finding chocolate eggs to devour instead of showing your loved ones that you care. But Easter at its core is a holiday when our generous instinct is reawakened after a long winter, and the perfect reminder that ‘there’s a glass and a half in everyone’.
Cadbury’s Easter campaign, ‘Show you care, hide it’, builds on this by encouraging the nation to put time and effort into hiding an egg for a loved one, rather than simply handing one over.
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