Feb
16
Cablers’ Outlook Not as Grim as Prime Time
Posted in: Uncategorized
NEW YORK (AdAge.com) — Early budgets for this year's kids' upfront indicate that kiddie cablers such as Nickelodeon, Cartoon Network and Disney Channel will experience less-severe cutbacks than their adult counterparts, with early projections pegging the kids' upfront market at flat to down 2% compared with last year's nearly $1 billion take.
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