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Cable TV networks broke a four-year streak of rising ad commitments in this summer’s annual upfront market, with total ad bookings dropping by 6% to $9.6 billion, according to the Cabletelevision Advertising Bureau, a trade group for the cable industry.

Ad buyers’ commitments to cable in last year’s upfront totaled $10.2 billion, according to the group, up 52% from 2009.

It’s harder to gauge broadcast networks’ success in the upfront, where TV networks look to secure a bulk of their ad commitments for the upcoming TV season, because they don’t report their results to an organization to compile the way cable does.

Continue reading at AdAge.com