Nov
11
Cable Nets Gorge on Holiday Fare to Lure Advertisers Hungry for Family-Friendly Shows
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There’s no place like TV for the holidays. When Charlie Brown first decorated that sorry excuse for an evergreen in 1965, it was a cinch for advertisers to reach entire families with one TV spot. But that’s about as realistic today as actually saving the Bailey Building & Loan.
In a world where families are watching different content in different rooms on different devices, it’s nearly impossible to find the whole house watching together — except at Christmas.
That makes holiday programming a hot opportunity for marketers, and a big business for networks that dedicate hundreds of hours to original holiday movies and reruns of classics.
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