Mar
14
Cable Mainstay Becomes a Digital Giant
Posted in: Uncategorized
NEW YORK (Ad Age) — The Weather Channel made its presentation to advertisers March 13 in New York. While not known for its viewers tuning in for a long length of time, the cable channel enjoys an online reach unrivaled by any TV brand. Weather.com is one of the top 20 sites on the web, regularly garnering 34 million unique visits a month, according to comScore. And its mobile site is one of the top five most-trafficked in the U.S., averaging 6 million visits a month, according to Telephia.
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