Nov
11
Cable Giants Partner For Set-Top Box Data
Posted in: Uncategorized
Time Warner Cable and Cablevision are partnering to provide advertisers with set-top box data that reveals granular viewing trends in the New York market.
The cable operators said they will release a quarterly report based on audience tuning data on more than 300 TV networks, drawn from more than 3.5 million households that represent nearly half of the New York designated market area.
Advertisers are increasingly looking to target TV audiences more precisely than the standard age and sex demographics allow. Time Warner Cable and Cablevision said their new advertiser data is designed to provide detailed insights about New York TV viewing that cannot be garnered from traditional measurement methods.
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