Sep
28
CAA Marketing Acquired by Stagwell Group
Posted in: Uncategorized
CAA Marketing will no longer be CAA Marketing.
The Stagwell Group, through its Stagwell Media fund, has acquired a majority stake in the entertainment marketing division of the talent agency, which will become a new company. CAA will retain a minority stake in the company.
CAA Marketing has been a creative force in the industry, most notably for its Cannes Grand Prix and Emmy-winning work for Chipotle but also for content-driven campaigns for Coca-Cola, AB Inbev, GM, Diageo and others.
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