Jul
28
By Creating MTV Classic, Viacom Continues Mining Past Hits to Help Its Future
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Viacom is spending plenty of time playing up its past as it tries to figure out its future.
In the latest efforts by the media group to tap into nostalgia, Viacom is changing VH1 Classic from a network of concert performances and old music videos into a home for well-remembered MTV favorites including “Beavis & Butt-Head” and “Daria.”
VH1 Classic will become MTV Classic on Aug. 1, the 35th anniversary of MTV’s start. The revamped channel will focus on hits from the 1990s and early 2000s. It will also air music series like a “Total Request Live” retrospective called “The TRL Decade” and memorable episodes of “MTV Unplugged.”
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