Buzzfeed Raises $19 Million to Make LOL Content for the Social Web


Buzzfeed set out to re-invent the notion of content for the social web by allowing pictures of cute animals to co-exist with serious political coverage. Now it has a substantial war chest to do it.

A year after it raised a $15.5 million Series C investment round, Buzzfeed is taking on a fourth round of $19.3 million. The company, helmed by Huffington Post co-founder Jonah Peretti, has now raised a little more than $46 million since its founding in 2008.

Buzzfeed will use the new money to expand internationally, improve its mobile products, hire more writers and editors — of which it already employs 70 — and invest in beefing up its video efforts, it said in a release.

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