BuzzFeed Partners With Rdio As it Pushes Into Music Space
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BuzzFeed has rapidly built up content verticals around everything from food to politics to celebrities — and now it’s pushing further into the music space, attempting to become a hub not just for “14 Beach Boys album covers,” but a place for music-sharing and discovery.
In partnership with streaming-music service Rdio, the site has added reaction buttons that allow users to react to stories with a song. So for example, if you’re looking at a story about Lana Del Rey being the new face of H&M, you can, in addition to commenting or reacting with an “OMG” or “LOL,” scroll down a bit further and react with a song from a customized playlist by BuzzFeed music editors.
But perhaps more interesting is that with Rdio, BuzzFeed is going to start using both the music channel vertical as well as its homepage as a place where readers can discover new music or hear popular songs through sponsored Rdio posts and units. Visitors to BuzzFeed will be able to listen to Rdio’s top tracks and search for new songs too.
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