Mar
10
BuzzFeed Motion Pictures Gives Glowing Review of Apple Watch
Posted in: Uncategorized
Welcome to the new Apple. The iPhone-maker, traditionally staid in its marketing and public relations, is opening its doors wider to promote its new Watch, investing in digital marketing and inviting the production arm of BuzzFeed in for a glimpse.
In BuzzFeed’s video, released on Tuesday, two young women try on the new gadget at Apple’s event on Monday. They are unfailingly positive. “So, already this feels amazing,” one product tester begins. “I need to get that black and gold,” she adds. Apple’s Edition model of the connected wristwatch starts at $10,000.
An Apple spokeswoman said the company did not pay BuzzFeed Motion Pictures for the video. It did invite the digital product team to the event along with other media outlets.
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