BuzzFeed Deleted Three Posts Because of Business-Side Pressures


BuzzFeed deleted three posts after receiving complaints from advertisers and members of its business-side, an internal review conducted of the site’s practices revealed. The three posts were about Unilever’s Axe body spray, Microsoft and Pepsi.

Removing published articles from a website without issuing a formal retraction or reason for the deletion is a major taboo among serious news and media organizations.

Ben Smith, BuzzFeed’s editor in chief, explained in a memo to staff over the weekend, first reported by Gawker, why the posts were deleted. Here’s a portion of the memo, provided by BuzzFeed:

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