BuzzFeed Deepens Ties with Media Agencies, Partners with Mindshare
Posted in: UncategorizedBuzzFeed is giving WPP’s Mindshare data on some of the fast-moving stories on social media to help the media agency shape both real-time and long-term campaigns for its clients.
Mindshare plans to announce the partnership widely Wednesday morning after BuzzFeed founder and CEO Jonah Peretti presents to the agency’s leadership team.
The partnership is the latest step in BuzzFeed’s effort to deepen its ties to media agencies. Last May, BuzzFeed teamed up with Vayner Media to roll out its Social Storytelling Program, which aims to seed the market with agencies and people that will produce BuzzFeed-style posts. It began working with indie shop Horizon Media and Interpublic Group of Cos.’ UM last August as part of a similar program that gave them metrics on the effectiveness of branded content.
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