Hasta La Creative!

In the world of advertising, it is normal to come across some certain words that are not usually the ones we come across daily. Some of them may be too technical or too hard to understand and perhaps through these explanation based on questions in mind of people who endorse skin care products but have no idea what the terms really mean, here are some explanations from the skin care specialists:

1. “Beyond lifting and repositioning … Bio-Stimulating technology.”

The “Bio” is combination of polymers in the product that delivers a stimulating impulse that spreads through skin layers for regeneration capabilities. – Lancôme Rénergie Microlift Night cream

2. A “deep penetrating moisturizer with Aquacurrent Science.”

Aquacurrent may refer to something liquid or perhaps the ocean but it is really the study of water movement in the hair that helps provide better moisturization. – Olay Regenerist products

3. “With advanced neuro-cosmetic technology and rare concentrated botanicals, skin is revitalized.”

“Advanced neuro-cosmetic technology” is really about products with ingredients that can help protect nerve endings for better cell communication and better-looking skin.” – Clarins Younger Longer Balm

4. “ ‘Virtual immunity’ means you’ll see a noticeably more lifted look, a brilliant clarity, a newly refined smoothness.”

Virtual Immunity is protecting your skin and making it look exempted from the signs of premature aging because of lifted and smooth looks thanks to anti-oxidants, moisturization and optics. – Estée Lauder Re-Nutriv Ultimate Lifting skin care

So there you have it. At least the next time you come across these skin care beauty products, you have a better understanding of what these sophisticated terms really stand for.

(Source) The New York Times