Oct
26
Buyers Find Their Ads Still Play When the TV Is Off
Posted in: UncategorizedBuyers remain worried that they’re paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the…
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