Jul
25
Business Insider Gives Advertiser Veto Power Over ‘Future of Business’ Edit Mix
Posted in: UncategorizedWhen Business Insider introduced a sponsored section last November called “The Future of Business,” it promised to give its take on the subject alongside stories about the underwriter, SAP.
“We’ll show you how technology — and the dynamic companies using it — are changing many facets of business as we know it, empowering our mobile lives, harnessing the power of big data, and creating a more sustainable future,” its announcement said.
The announcement did not mention that the “dynamic companies” in ‘The Future of Business” would not include SAP competitors, or that the selection of Business Insider articles running there would be subject to SAP approval.
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