Hasta La Creative!

Not ghosts, vampires, or even clowns. Of all things, bills are what makes a Brazilian’s blood run cold. Social network throughout the country is teeming with jokes about being unexpectedly billed. It’s indeed a scary matter but one that Brazilians nevertheless are ready to handle in a lighthearted way. So to join in on the conversation that has taken over the internet and trending topics, Burger King® rolls out its Halloween campaign: Whopper Bill®.

Starting today, fans of the brand are being sent, in various ways, a notice that simulates a bill to be paid, but that turns out to be a new irresistible excuse to indulge: a discount voucher. The campaign was created by DAVID São Paulo.

Consumers of the brand can also access the bill at boletodobk.com.br and send the bone-chilling surprise to their friends: another bill to pay. Simply by accessing the WR code with a smartphone camera the consumer is directed to the webpage with all instructions. The activations – redeeming the bills for discount vouchers for a Whopper – are set to happen only on October 31. Each combo will be selling for half price.