Burger King Unleashes Lower-Cal ‘Satisfries’ on Consumers
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Burger King is releasing new French fries today that it says have about 20% fewer calories and 25% less fat than its regular French fries.
Dubbed “Satisfries,” the crinkle-cut product is lighter because the batter used absorbs less oil than typical French-fry batter. The new fries are being marketed as having 30% fewer calories and 40% less fat than McDonald’s fries. The smallest portion of the fries clock in at about 190 calories and will retail for about $1.29. Burger King’s regular fries will still be offered.
“One out of every two Burger King guests orders our classic French fries, and we know our guests are hungry for options that are better for them but don’t want to compromise on taste,” said Alex Macedo, president North America, Burger King Worldwide, adding that the chain sees the new fries as “one of the biggest fast-food launches.”
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